hi, i am ritik
staff product designer
the more complex the problem is, the more i love them. i am an ux architect and a design system expert. a wizard with figma and visual design. i have around 8 years of experience in B2B SaaS softwares, and have created 10+ design systems that failed miserably.
I do, and I love to, lead other designers by elevating their designs and teaching them a thing or two about shortcuts and tricks.
i am not good at writing how great I am, but still...
my selected works...

flagship
#1 - email builder
saving churns by 5.4%, increasing adoption by 75.2% with a revenue increase by 2M ARR
* read this if you like metrics and stuff

#2 - builder framework
solving core builder UX by creating a unified builder experience
* read this if you want a deeper understanding of my engineering mind



#3 - design system
saving dev-effort and reducing timelines by 30% - the design system that did work
* read this if you think design systems are cool
who i am...
an engineer+designer
i bridge the gaps between engineering, design, product and business.
#1 - an appetite for complexity
the more complex the problem, the more i want to solve it. i especially thrive in the chaotic complexities of workflows and love to sythesize the data.
#2 - the architecture
i solve complex ux problems by thinking of them as generic frameworks and finding/inventing a pattern that solves them.
#3 - the strategist
waiting for briefs isn’t really my style, i do my own research and identify the problems before the brief arrives. staying ahead of the loop gives me a deeper understanding
#4 - outcomes over output
i strongly believe that design moves numbers. i bridge the gap between engineering, design, product and business that really helps all the outcomes to move ahead.
if that doesn’t impress you, my library of fictional reading certainly will. as human beings move into the world of ai-summaries and faster layouts, i can still stop the world on weekends and pull a book out.
“creativity needs a discipline or else it withers.”
hi, i am ritik
staff product designer
the more complex the problem is, the more i love them. i am an ux architect and a design system expert. a wizard with figma and visual design. i have around 8 years of experience in B2B SaaS softwares, and have created 10+ design systems that failed miserably.
I do, and I love to, lead other designers by elevating their designs and teaching them a thing or two about shortcuts and tricks.
i am not good at writing how great I am, but still...
my selected works...

flagship
#1 - email builder
saving churns by 5.4%, increasing adoption by 75.2% with a revenue increase by 2M ARR
* read this if you like metrics and stuff
#2 - builder framework
solving core builder UX by creating a unified builder experience
* read this if you want a deeper understanding of my engineering mind




#3 - design system
saving dev-effort and reducing timelines by 30% - the design system that did work
* read this if you think design systems are cool
who i am...
an engineer+designer
i bridge the gaps between engineering, design, product and business.
#1 - an appetite for complexity
the more complex the problem, the more i want to solve it. i especially thrive in the chaotic complexities of workflows and love to sythesize the data.
#2 - the architecture
i solve complex ux problems by thinking of them as generic frameworks and finding/inventing a pattern that solves them.
#3 - the strategist
waiting for briefs isn’t really my style, i do my own research and identify the problems before the brief arrives. staying ahead of the loop gives me a deeper understanding
#4 - outcomes over output
i strongly believe that design moves numbers. i bridge the gap between engineering, design, product and business that really helps all the outcomes to move ahead.
if that doesn’t impress you, my library of fictional reading certainly will. as human beings move into the world of ai-summaries and faster layouts, i can still stop the world on weekends and pull a book out.
“creativity needs a discipline or else it withers.”